In The News

Southern Valley to Focus on Growth of Tennessee Farm

EVENSVILLE, TN - Southern Valley has announced some big changes in play for its eighth season in Tennessee, following a year of growth in acreage and storage.

“We have always had pristine crops in Tennessee. Soon we will also have larger facilities to cool and ship those crops,” said Director of Sales, Dug Schwalls, in a press release.


Southern Valley Showcases Newly Launched 2 lb Grab & Go Bags for Yellow Squash and Zucchini

NORMAN PARK, GA - Convenience and extended shelf-life, a combination that pleases both the consumer and the retailer, is now being offered by Southern Valley Fruit and Vegetable in a newly-launched 2lb bag for its yellow squash and zucchini.

Showcasing the produce itself with a transparent front that presents the yellow squash and zucchini for the shoppers to see, these new 2lb Grab & Go bags live up to their name from the packaging handle to help in the kitchen the consumer might need.


Georgia Grown Member Spotlight

In parts of South Georgia where neighbors are considered family and being a farmer is a lifestyle, the Hamiltons now have three family generations that pour the same sense of community into the Southern Valley growing operation.  Since its inception in 1987, Southern Valley has gone from a four-person effort to a widely recognized business that supplies produce to retail chains throughout the United States.  While maintaining traditional roots, it strives to continue the company heritage of honesty and quality produce. 


Produce Business

Kent Hamilton, a sixth  generation farmer, started Southern Valley Fruit and Vegetable, Inc. in 1987 with his father, brother, and a friend. By 1991, Kent lost both his father and brother — leaving him and his mother, Wanda, sole owners of the farming operation.

Over the years, they brought trusted family and community members into the company to grow the operation. Southern Valley is now a progressive and innovative grower, packer, and shipper while remaining true to its traditional farm roots and family values. 


U.S. Business Executive

From seedlings just starting in the greenhouse to rows upon rows of pole-grown cucumbers, Southern Valley Fruit & Vegetable (Southern Valley) has made a mission of growing, packing and selling one of the most sought after labels of cucumbers in the produce industry. Growing on more than 2,000 acres in Norman Park, Georgia, as well as farms in rural Tennessee and in the Yucatan, Southern Valley is a major player in the produce industry.


The Produce News

Southern Valley Fruit & Vegetable has made several facility and internal improvements over the past year.

Dug Schwalls, director of sales for the company, headquartered in Norman Park, GA, said, “We added nearly 80,000 square feet of cooling space to our Georgia facility this year. And we have installed a new squash packingline in the past year.”


Innovations by Pratt

Pratt Industries continues its successful environmental awards program honoring some of its most socially-responsible customers – most recently Southern Valley, one of the leading produce growers and shippers in the eastern United States.

Through its purchase of our 100% post-consumer recycled packaging and closed loop recycling efforts, Southern Valley has made a significant impact on our planet for future generations.


Growing Magazine

Kent Hamilton is a major participant in the fruit and vegetable industry, growing about 1,100 acres of vegetables with two crops annually in south-central Georgia. Southern Valley Fruit & Vegetable, Inc. (, a family operation, is located in Norman Park, Ga. In addition, Southern Valley grows vegetables in Dayton, Tenn., and on the Yucatan Peninsula in Mexico to provide customers with vegetables year-round. Careful attention to management and growing crops entirely on plastic with drip irrigation helps ensure a profitable operation.


About Us

Progressive and innovative growing,
packing, and shipping facility with
traditional farm roots and family values.
Family operated and female owned.

Find Us

2775 Ellenton-Norman Park Road
Norman Park, GA 31771
Phone: 229.769.3676
Fax: 229.769.3397

Farm Gallery